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Ethnic Personal Care Sales Are Growing 7%

Market is expected to reach $3.3 billion by 2012.

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By: TOM BRANNA

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The U.S. ethnic health and beauty (HBC) market is truly a melting pot. The category was once dominated by products developed for African Americans, but in recent years, new players have extended the ethnic HBC market to include products for people of Hispanic, Asian, Arab, Native American, South Asian, and other multicultural backgrounds. According to market research company Packaged Facts, the U.S. retail market for ethnic-specific hair care, makeup, and skin care products is growing 7% in ...

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